British travel influencer Rachel Kerr has sparked a desperate international search after she mysteriously disappeared in the popular tourist resort of Agadir, Morocco, leaving her family “extremely concerned” for her safety.

The 31-year-old from Dunblane, Scotland, was last seen in the early hours of Saturday, April 25, after leaving a nightclub and checking out of her hotel. Since then, her phone has been switched off, and she has made no contact with loved ones — a move her family describes as completely out of character.

Rachel, a model, content creator, and seasoned traveller who runs her own travel-related business, had been in Agadir on a work trip. She had been staying at the three-star all-inclusive Caribbean Village Agadir hotel, located near the beach and popular with holidaymakers seeking sun, sea, and relaxation.

Just days before her disappearance, the upbeat influencer had excitedly posted on social media about soaking up “proper vitamin D,” hinting at her anticipation for the Moroccan sunshine. Friends and family say she was enjoying her time there, mixing business with the vibrant atmosphere of the coastal city.

According to reports, Rachel was spotted at Smart Nightclub — believed to be near or connected to the hotel complex — in the early hours of April 25. She reportedly left the venue around 5am after running out of money. That was the last confirmed sighting before she checked out of Caribbean Village later that morning.

Her cousin, Claire Hill, sounded the alarm with an emotional public appeal on social media. “My cousin Rachel Kerr, 31, is missing in Agadir, Morocco,” the post read. “Last known to be staying at the Caribbean Village hotel however she checked out on Saturday and we haven’t heard from her since. Her phone has been switched off. We are very concerned for her welfare.”

The family is now urgently appealing to anyone who may have seen Rachel, spoken to her, or knows anyone who had contact with her in the days after April 25. They are particularly keen to reach out to any of her contacts in Morocco who might hold vital clues about her whereabouts.

Agadir is one of Morocco’s most visited tourist destinations, known for its long sandy beaches, year-round sunshine, and lively nightlife. While generally considered safe for visitors, disappearances in busy resort areas can quickly raise alarm, especially when a person’s phone goes silent and they fail to check in with family.

Rachel is described as an avid traveller who frequently shares her adventures online through modelling work, travel content, and public speaking. She has built a following as an entrepreneur in the travel space and is known for her positive, outgoing personality. Her sudden silence has left those closest to her deeply worried.

The UK’s Foreign, Commonwealth & Development Office (FCDO) has confirmed it is supporting the family of a British woman who is missing in Morocco. Moroccan authorities are believed to have been made aware of the case, though details of any official investigation remain limited at this stage.

Friends and family have stressed that it is highly unusual for Rachel not to stay in regular contact. In the days leading up to her disappearance, she had been active and engaged with her circle. The abrupt cutoff has triggered growing fears that something may have happened to her after she left the safety of her hotel.

As the search intensifies, authorities and the public are being urged to look out for any information that could help locate the 31-year-old. Rachel is believed to have been travelling alone for the work trip, making the lack of communication even more concerning.

This latest case has once again highlighted the risks faced by solo travellers, particularly women, in popular international destinations. While Morocco attracts millions of tourists each year, incidents involving missing visitors occasionally surface, prompting renewed calls for heightened vigilance and swift response from local authorities.

Rachel’s family continues to hold out hope that she will be found safe and well. They have asked for privacy as they navigate this distressing situation but remain committed to sharing her details widely in the hope that someone, somewhere, holds the key to bringing her home.

Anyone with information about Rachel Kerr’s whereabouts is asked to contact the local authorities in Agadir or the British Consulate in Morocco immediately. Even the smallest detail — a sighting, a conversation, or a shared taxi or ride — could prove crucial.

As hours turn into days with no word from the missing influencer, the fear and uncertainty surrounding her disappearance continue to mount. Friends, followers, and family are united in their plea: if you saw Rachel Kerr in Agadir after April 25, come forward now.

The coming hours could be critical in determining what happened to the vibrant 31-year-old Scot who simply wanted to enjoy a working trip under the Moroccan sun — but instead vanished, leaving behind a trail of worry and unanswered questions.