Pete Wicks, the Essex native who rose to fame on reality television, has captured audiences once again with a new series that showcases his deep affection for animals. His show, “For Dogs’ Sake,” has sparked widespread acclaim for its emotional depth and genuine storytelling, leading many viewers to draw parallels between Wicks and the late Paul O’Grady, the beloved comedian and animal advocate whose work touched millions. As the second season of Wicks’ program airs, the comparisons highlight a shared legacy of compassion that transcends entertainment.

Wicks, 37, first entered the public eye through “The Only Way Is Essex” in 2015, where he became known for his straightforward personality and evolving personal narrative. Over the years, he has transitioned from scripted drama to more reflective projects, including podcasting and charity work. His latest venture, produced in collaboration with Battersea Dogs & Cats Home, follows the daily operations of a rescue center, blending humor, heartache, and hope as staff work to rehome vulnerable pets. Episodes feature Wicks immersing himself in the center’s routines – from initial assessments to adoption days – often revealing his softer side through candid interactions with the animals.

The series premiered in early 2025, quickly climbing streaming charts and earning praise for its authenticity. Critics have noted Wicks’ ability to balance levity with sincerity, much like O’Grady did in his long-running “For the Love of Dogs,” which aired from 2012 until the presenter’s passing in March 2023. O’Grady, famous for his drag persona Lily Savage and sharp wit, found his true calling in animal welfare, using the platform to spotlight the plight of shelter dogs and advocate for better care standards. His episodes often ended on uplifting notes, with viewers moved by stories of second chances for the pets.

Wicks addressed the inevitable comparisons during a recent appearance on “We Need to Talk,” a podcast hosted by Paul Carrick Brunson. “Paul was one of a kind – his humor, his heart for these creatures, it was unmatched,” Wicks said, his voice steady but reflective. “I’m honored people see a bit of that in me, but I could never fill those shoes. I’m just trying to share stories that matter, like he did.” The episode, released in January 2025, delved into Wicks’ own journey, touching on personal challenges that have shaped his empathy, including the loss of his father in 2019 and his commitment to mental health awareness through his podcast “Staying Relevant.”

Fans have been vocal in their support, flooding social media with messages that echo the sentiment. On platforms like Instagram and X, hashtags such as #NewPaulOG and #PeteForDogsSake have trended, with users sharing clips of Wicks consoling a nervous rescue pup or celebrating a successful match. One viewer posted, “Watching Pete with those dogs – it’s like Paul never left. Pure gold.” Another added, “He gets it. Not just the cute moments, but the real work behind the rescues.” The response has been particularly strong among O’Grady’s longtime followers, who appreciate Wicks’ unpolished style as a nod to the late star’s no-nonsense approach.

This wave of affinity comes at a pivotal time for animal welfare in the UK. Battersea, the historic shelter featured in both series, reports a 15% rise in adoptions since “For Dogs’ Sake” launched, attributing the uptick to increased awareness. The charity’s CEO, Lindsey Quinlan, praised Wicks in a statement: “Pete brings an energy that’s infectious and real. He’s not afraid to show emotion, and that resonates with people who might otherwise scroll past a shelter plea.” Data from the RSPCA indicates that TV-driven campaigns like these have boosted donations by up to 20% in recent years, underscoring the power of such programming to drive tangible change.

O’Grady’s influence looms large in this space. Over his decade-plus tenure with Battersea, he helped rehome hundreds of animals and raised millions for the cause. His final series, aired posthumously, drew peak audiences of 3.2 million, a testament to his enduring appeal. Tributes poured in after his death at age 67 from cardiac arrhythmia, with figures from across entertainment lauding his shift from comedy to advocacy. “Paul showed us that laughter and love for animals could coexist,” said actress Amanda Abbington in a 2023 memorial post. Wicks, who met O’Grady briefly at a charity event in 2018, has cited him as an inspiration, crediting the comedian’s authenticity for pushing him toward similar projects.

Yet, not all feedback has been unanimous. Some O’Grady purists have expressed reservations online, arguing that Wicks’ reality TV roots make for a different tone. A thread on a fan forum from October 2025 read, “Pete’s great, but Paul’s edge was irreplaceable. Let’s celebrate both without merging them.” Wicks has navigated this gracefully, responding in interviews with humility. “I’m not here to replace anyone,” he told Entertainment Daily in May 2025. “Paul set the bar sky-high. If my show gets even one family to adopt, that’s a win.”

Beyond the screen, Wicks has channeled this momentum into broader efforts. He launched a merchandise line with proceeds benefiting Battersea and partnered with mental health charity Mind to promote “paws for thought” sessions, encouraging pet therapy for stress relief. His openness about vulnerability – a trait fans link to O’Grady’s later years – has also endeared him to younger demographics. In a TikTok series tied to the show, Wicks shares behind-the-scenes bloopers, like a playful tussle with a energetic terrier, amassing over 5 million views.

The comparisons extend to stylistic choices as well. Both presenters favor narrative arcs that build to emotional peaks, often interspersing facts about breed traits or shelter challenges with light-hearted anecdotes. O’Grady’s signature was his Scouse accent and wry observations; Wicks brings an Essex flair, peppering episodes with relatable quips about modern life. Season two of “For Dogs’ Sake,” which wrapped filming in late October 2025, introduces guest appearances from fellow celebs, including “Strictly Come Dancing” alum, to broaden appeal.

As the series gains traction, it coincides with a surge in UK pet ownership, with the Pet Food Manufacturers’ Association reporting 57% of households now including dogs or cats – a figure up from pre-pandemic levels. Experts like Dr. Sophia Yin, a veterinary behaviorist, note that shows like these demystify adoption processes. “They humanize the animals and the people behind the rescues,” she explained in a recent BBC feature. “Wicks’ emotional investment mirrors O’Grady’s, making viewers feel connected.”

Wicks’ personal life adds layers to his public persona. Single after a high-profile split in 2023, he has spoken candidly about prioritizing self-growth and his bond with his own dog, a rescue named Peggy. “These pups teach you more about loyalty than any script,” he shared on his podcast. This authenticity has fueled speculation about future roles, including whispers of him guest-hosting “For the Love of Dogs” – a slot currently held by Alison Hammond, whom fans have suggested Wicks could complement.

Hammond herself weighed in positively during a “This Morning” segment in April 2025, saying, “Pete’s got that magic touch with animals. Paul’s spirit lives on through folks like him.” The endorsement quelled some doubts, reinforcing the idea of evolution rather than imitation.

Looking ahead, Wicks has teased expansions, including international episodes and a book on his “dog dad” experiences, set for release in spring 2026. As “For Dogs’ Sake” heads into its holiday special, anticipation builds for stories of festive reunions. For Wicks, the journey from TOWIE heartthrob to animal champion feels organic. “It’s about showing up with heart,” he reflected. “Paul did that effortlessly. I’m just following the paw prints.”

In an era where reality stars often chase trends, Wicks’ path echoes O’Grady’s: a pivot to purpose that resonates deeply. The comparisons, far from burdensome, serve as a bridge between generations of viewers, ensuring the message of compassion endures. As one Battersea volunteer put it, “Paul opened the door; Pete’s holding it wide.” With each episode, Wicks proves that wearing your heart on your sleeve – furry friends included – can indeed move mountains.