Reality television personality Pete Wicks, best known from The Only Way Is Essex, traveled to South Korea in late 2017 to assist Humane Society International in closing down a dog meat farm and rescuing more than 170 dogs facing grim conditions. The effort marked the charity’s 10th farm closure in the country, highlighting ongoing campaigns to address the dog meat industry.

The farm in Namyangju housed a mix of breeds, including greyhounds, spaniels, mastiffs, a golden retriever, beagle, and Korean Jindo, all raised for consumption. Wicks described the visit as one of the most emotional experiences of his life, noting the dogs’ dire living situations in wire cages with little protection from the elements. Many animals showed fear, yet others responded positively to human interaction despite their circumstances.

Wicks joined HSI rescuers on-site, helping to comfort and handle the dogs during the operation. The team worked to relocate the animals safely, with most sent to the United States and Canada for rehoming. Thirteen dogs, referred to as the “Lucky 13,” arrived in the UK for adoption through partner organizations.

In reflections shared with media outlets, Wicks emphasized the impact of seeing the conditions firsthand. He highlighted how the dogs, despite hardships, often wagged their tails and sought connection, which he found profoundly moving. His involvement stemmed from prior awareness raised by HSI videos, prompting him to support their broader efforts.

HSI’s approach includes partnering with farmers seeking to exit the industry, providing alternatives like crop farming to facilitate transitions. The organization has closed multiple farms over the years, rescuing thousands of dogs and advocating for policy changes in South Korea.

Upon arrival in the UK, the 13 dogs underwent health checks and rehabilitation before finding permanent homes. Updates from adoption centers showed the animals adapting well, transitioning to lives filled with care and comfort.

Wicks, a longtime dog owner with rescue pets of his own, has continued advocating for animal welfare. His participation brought significant attention to the issue, encouraging public support through petitions and awareness campaigns.

The rescue occurred amid growing opposition to dog meat consumption in South Korea, particularly among younger generations. HSI reports declining demand, creating opportunities for further farm closures and legislative progress.

Media coverage featured images of Wicks interacting gently with the dogs, cradling puppies and offering reassurance. These visuals underscored the contrast between the farm environment and the potential for recovery.

The operation aligned with preparations for the 2018 Winter Olympics in nearby regions, drawing international focus to cultural shifts regarding animal treatment.

Wicks later reunited with some of the rehomed dogs in the UK, expressing fulfillment in seeing their transformation. Adoption partners reported successful placements, with the dogs thriving in loving environments.

HSI praised Wicks for his role as an ambassador, noting his genuine commitment amplified their message. The charity continues similar work, emphasizing humane solutions for farmers and dogs alike.

Public response was overwhelmingly positive, with many commending Wicks for using his platform to highlight the cause. Social media shared stories of the rescued dogs’ new beginnings, inspiring further donations and engagement.

The mission exemplified collaborative efforts between celebrities, charities, and local partners to drive change. Wicks has spoken of the experience reinforcing his dedication to animal causes.

Subsequent years saw continued progress, including South Korea’s moves toward restricting the industry. HSI’s model of farm closures and rehoming has influenced global discussions on animal welfare.

Wicks’ involvement extended to delivering petitions and supporting related campaigns in the UK. His actions contributed to broader awareness of international rescue efforts.

The dogs’ journeys from the farm to adoption symbolized hope and second chances. Many now enjoy walks, playtime, and companionship, far removed from their previous lives.

Charity representatives highlighted the emotional rewards of such operations, despite challenging conditions. Wicks echoed this, describing the tail wags amid difficulties as humbling.

Rehoming updates featured heartwarming tales of the “Lucky 13” settling into families. Breeds like the Jindo and golden retriever adapted quickly, showcasing resilience.

Wicks has referenced the trip in interviews, crediting it with deepening his passion for rescues. He encourages support for organizations addressing similar issues worldwide.

The closure prevented the dogs from entering markets or processing facilities, offering them instead pathways to safety.

HSI’s ongoing campaigns focus on education, farmer support, and advocacy. Successes like this rescue demonstrate tangible impact.

Wicks’ story illustrates how individual actions, amplified by visibility, can aid large-scale efforts.

Adoption centers involved in the UK placements reported increased interest following coverage.

The mission remains a notable chapter in Wicks’ public work, blending entertainment influence with advocacy.

Rescued dogs continue to live fulfilling lives, a direct result of the team’s intervention.

Efforts like these contribute to shifting perceptions and practices in affected regions.

Wicks expresses ongoing pride in the role he played, alongside gratitude to HSI.

The operation saved lives and sparked conversations about compassion across cultures.

Rehoming success rates for these dogs were high, reflecting careful matching processes.

Wicks’ hands-on participation set an example for celebrity involvement in causes.

The farm’s closure represented progress in a long-term campaign.

Dogs once confined now experience freedom and affection daily.

HSI documents such rescues to build momentum for change.

Wicks advocates continued awareness and support.

The “Lucky 13” embody recovery and new beginnings.