Holly Willoughby, the beloved English television presenter, author, and model, has sent fans into a frenzy with her latest social media post. The 44-year-old star, known for her roles on ITV’s This Morning (2009–2023) and Dancing on Ice (2006–2011, 2018–2025), shared a cryptic ultrasound photo on Instagram, reigniting rumors that she might be pregnant with her fourth child. Accompanying the image was a cheeky caption: “I’m not letting Ant steal the spotlight!” The post comes at a time when Holly has been making a triumphant return to the television spotlight, co-hosting the new Saturday night entertainment show You Bet! alongside Stephen Mulhern, as well as preparing for her upcoming Netflix series Celebrity Bear Hunt with adventurer Bear Grylls.

Holly, a mother of three—Harry (16), Belle (14), and Chester (10)—has been at the center of pregnancy speculation for years. Fans have often jumped to conclusions whenever she takes a break from her on-screen duties or declines a drink during a segment. Back in 2017, her This Morning co-host Phillip Schofield revealed that such rumors “drive her mad,” especially when they stem from minor actions like her refusing cheese during a cooking segment or taking a sick day due to a stomach bug. But this time, Holly seems to be leaning into the speculation with a playful twist, using her signature charm to keep fans guessing.

The ultrasound photo, shared on her personal Instagram account and her wellness brand Wylde Moon’s page, shows a grainy black-and-white image of what appears to be a fetus, though the details are deliberately vague. Holly’s caption, “Starting the week with a little magic… and no, I’m not letting Ant steal the spotlight!” has sparked a wave of excitement and confusion among her 8 million followers. The mention of Ant, likely referring to Anthony McPartlin of the iconic duo Ant & Dec, hints at a lighthearted rivalry, possibly tied to their shared history of co-hosting charity telethon Text Santa in 2011, 2012, 2013, and 2015. Fans will also remember Holly stepping in for Ant on I’m a Celebrity…Get Me Out of Here! in 2018 when he took a year-long break, hosting alongside Declan Donnelly. Could this be Holly’s way of teasing a new project or a personal milestone while playfully jabbing at her old friend?

A History of Pregnancy Rumors

Holly Willoughby is no stranger to pregnancy rumors. In 2010, she announced her second pregnancy live on This Morning, revealing she was three months pregnant and due in May 2011. She jokingly noted at the time that she’d be “huge and fat and big again” while presenting Dancing on Ice in the New Year, a prediction that came true as she sported a noticeable bump during the 2011 series. She welcomed her son Chester in September 2014, after announcing her third pregnancy earlier that year on her official website. During that pregnancy, Holly was often spotted covering her bump in loose-fitting clothing, like when she attended the No Ifs No Buts film competition in Richmond in June 2014, dressed in a baggy silk shirt and jeans.

However, not all rumors have been accurate. In 2017, Holly’s two-day absence from This Morning due to a stomach bug led fans to speculate she was expecting her fourth child. Social media was abuzz with comments like, “Yes Holly has the vomiting bug… OTHERWISE KNOWN AS MORNING SICKNESS???” and “I am convinced Holly Willoughby is pregnant.” Phillip Schofield quickly shut down the speculation, telling The Mirror that such assumptions infuriated Holly. He explained, “The minute she’s off poorly, everyone says she’s pregnant. If we do an item with drinks she doesn’t like and she doesn’t have one, it’s ‘ooh she must be pregnant.’”

This time, though, Holly’s ultrasound post seems to be a deliberate move to stir the pot. The timing is particularly intriguing, as Holly has been making headlines for her return to television after a brief hiatus following her departure from This Morning in October 2023. In her first interview in over a year, published in The Sunday Times Style Magazine in January 2025, Holly admitted, “I knew that I would come back. It was important for me to get back to normality for lots of reasons.” Her return to Dancing on Ice earlier this year, alongside her new projects, has marked a fresh chapter for the presenter, who stepped away from the spotlight after a “graphic” kidnap and murder plot against her was revealed in 2023.

The Ant Connection

Holly’s playful dig at Ant in her caption has left fans speculating about its meaning. Holly and Ant have a long history of working together, most notably on Text Santa, where they co-hosted alongside Declan Donnelly. Their chemistry was undeniable, and when Ant took a break from I’m a Celebrity…Get Me Out of Here! in 2018, Holly stepped in as his replacement, hosting the eighteenth series with Dec. The experience was a success, with Holly winning over viewers with her warmth and humor, though she later returned to her regular roles on ITV.

Ant, now 49, has been in the news recently for his own personal milestones. He and his wife Anne-Marie Corbett welcomed their first child together, a son named Wilder Patrick McPartlin, in May 2024. Could Holly’s comment be a cheeky nod to Ant’s new role as a father, suggesting she’s ready to share her own baby news and steal some of the attention? Or is it a reference to a new professional collaboration between the two, perhaps a joint project that Holly is hinting at?

Fans have taken to social media to share their theories. One follower commented, “Holly and Ant on a new show together? Or is this really a pregnancy announcement? I’m obsessed!” Another wrote, “If Holly is pregnant again, I’m so happy for her! But the Ant comment has me thinking there’s more to this story.” A third fan speculated, “Maybe she’s joking about Ant’s baby news last year—she’s always been so cheeky!”

Holly’s Family Life

Holly has always been open about her love for her family. She shares three children with her husband, Dan Baldwin, a television producer she met while working on Ministry of Mayhem in 2004. The couple, who married in 2007, have built a close-knit family, with Holly often sharing glimpses of their life on social media. In 2023, the family moved into a new six-bedroom home, a fresh start after Holly’s departure from This Morning. She has spoken fondly of her children, Harry, Belle, and Chester, and her role as a mother has always been a central part of her identity.

Despite her busy career, Holly has prioritized her family, a decision that led her to step down from This Morning in 2023. In her statement at the time, she said, “I made the decision for me and my family.” Her return to television in 2025 has been met with enthusiasm from fans, who have praised her resilience and warmth. Holly’s lifestyle brand, Wylde Moon, launched in 2021, has also been a passion project, offering her a creative outlet to explore wellness and self-care—topics she’s often discussed in relation to her role as a mother.

What’s Next for Holly?

Whether or not Holly is truly pregnant, her latest post has certainly captured the public’s attention. The ultrasound image could be a genuine announcement, a playful prank, or even a teaser for a new project related to motherhood—perhaps a campaign similar to her 2020 support for Kicks Count, a charity aimed at preventing stillbirths, where she posed makeup-free with a placard reading “#kicksstillcount.” Holly has a history of using her platform for meaningful causes, and this could be another instance of her raising awareness while keeping her audience engaged.

Professionally, Holly is busier than ever. Her new show You Bet!, co-hosted with Stephen Mulhern, has been a hit, bringing her signature charm to Saturday night entertainment. She’s also set to star in Celebrity Bear Hunt on Netflix, a survival show with Bear Grylls that promises to showcase a different side of the presenter. With her return to Dancing on Ice earlier this year, Holly has proven she’s back in her element, balancing her career with her family life.

As for the pregnancy rumors, only time will tell if Holly is indeed expecting her fourth child. For now, she’s keeping fans on their toes with her trademark humor and warmth. One thing is certain: whether it’s on screen, on social media, or in her personal life, Holly Willoughby knows how to keep the spotlight firmly on her—and she’s not about to let Ant, or anyone else, steal it anytime soon.