In a tear-jerking moment that has left fans reeling, Alison Hammond has publicly shown her unwavering support for a close colleague on This Morning who announced his departure after a decade on the iconic ITV daytime show. The emotional goodbye comes against the backdrop of sweeping budget cuts at ITV, raising questions about the future of one of Britain’s most beloved programs and what truly unfolds behind the glamorous studio lights.

The colleague in question, David – a familiar face and key contributor to This Morning for ten years – shared his farewell in a poignant Instagram video posted from the famous sofa following the show’s final live broadcast of 2025 on December 23. In his lengthy caption, David reflected on his time with the team, expressing gratitude while hinting at new beginnings. Alison Hammond, the bubbly Friday co-host known for her infectious energy, was quick to respond, commenting: “I am so excited for your next chapter. You have been amazing.” Her words underscore the deep bonds formed over years of live television, where highs and lows are shared in real time.

This departure is part of a larger wave of changes at ITV, driven by financial pressures in the broadcasting industry. The network has been implementing significant cost-saving measures across its daytime lineup, including reductions in production resources and staff. While This Morning has maintained its core slot and length, the broader shake-up has affected scheduling and operations, with some programs facing shortened runs or consolidated teams. These adjustments aim to redirect funds toward high-performing genres like drama, but they have sparked concern among staff and viewers about the impact on long-running staples.

This Morning, now in its fourth decade, has weathered numerous storms, from presenter transitions to internal challenges, yet it remains a cornerstone of British TV. Current hosts include Cat Deeley and Ben Shephard on weekdays, with Alison Hammond and Dermot O’Leary bringing their charm on Fridays. David’s exit, after contributing immensely behind and on screen, highlights the human side of these corporate decisions – loyal team members moving on amid uncertainty.

Fans flooded David’s post with messages of support, echoing Alison’s sentiment and wishing him well for the future. Many expressed hope that he might enjoy a well-deserved break over the holidays before embarking on new ventures. As ITV prepares for its revamped schedule in the new year, including potential studio moves and streamlined productions, the show continues to evolve while holding onto its signature mix of fun, heartfelt interviews, and topical discussions.

What happens next for This Morning and its dedicated family? With Alison’s public backing shining a light on camaraderie, one thing is clear: the bonds forged on the sofa endure, even as the industry faces tough realities. Viewers are left wondering if more changes are on the horizon and who might fill the voids left by departing stars. For now, David’s chapter closes on a high note, supported by colleagues like Alison who remind us why the show has captivated audiences for so long.