Liverpool Football Club has set a new benchmark in football merchandise with an extraordinary wave of sales for their newly unveiled home and away kits for the 2025-26 season. Launched just last week, the kits have sparked a global frenzy, with the club confirming that sales figures have eclipsed all previous records. The home kit, in particular, has seen an astonishing 700% surge in sales compared to the previous year’s launch, a testament to the enduring passion of Liverpool’s worldwide fanbase. Orders have flooded in from 150 countries, highlighting the club’s far-reaching appeal across continents.

The launch campaign for the 2025-26 kits has been a masterclass in fan engagement, garnering over 40 million views across a series of meticulously crafted promotional videos. These include captivating teasers, the announcement of player squad numbers, and a high-energy launch video that showcased the kits’ sleek design and innovative features. The campaign’s success is further underscored by its colossal social media impact, with Liverpool recording 17 million interactions and an impressive 423 million impressions on platforms like Instagram, Twitter, and TikTok. This unprecedented online buzz has cemented the new Liverpool kits as the most talked-about in the Premier League for the upcoming season, outshining rivals in both engagement and visibility.

At the heart of the sales boom is new signing Florian Wirtz, whose arrival at Anfield has electrified fans. The young star’s name and number have been the most popular choice for personalized jerseys, with supporters rushing to emblazon their kits with his details in the seven days since the launch. Hot on his heels is fan-favorite Diogo Jota, with many opting to honor the Portuguese forward by printing “Diogo J. 20” on their jerseys. In a heartwarming gesture, Liverpool has announced that all proceeds from Jota’s name and number personalization—whether purchased at official club stores, online, or through partner brand A’s digital channels—will be donated to the LFC Foundation, the club’s official charity. The foundation has committed to using these funds to establish a community football program named after Jota, aimed at inspiring and supporting young players in underserved areas.

The record-breaking sales and global enthusiasm for the new kits reflect Liverpool’s unique ability to connect with fans on and off the pitch. The club’s innovative designs, coupled with a forward-thinking approach to community impact through initiatives like the LFC Foundation’s upcoming program, demonstrate why Liverpool remains a powerhouse in both football and cultural influence. As the 2025-26 season approaches, the Reds’ new kits are not just a symbol of team pride but a global phenomenon uniting millions of supporters worldwide.