ITV has moved quickly to capitalize on Tom Read Wilson’s surging popularity, appointing the television personality as a recurring agony uncle on flagship daytime program This Morning just days after his runner-up finish on I’m A Celebrity… Get Me Out Of Here!

The 39-year-old made his debut in the new capacity on December 11, 2025, joining hosts Cat Deeley and Ben Shephard on the sofa to offer guidance on viewer-submitted dilemmas, particularly those tied to the festive season. Producers invited him back for additional appearances after his initial segment resonated strongly, marking a swift transition from reality contestant to regular contributor on the network’s morning lineup.

Wilson entered the 2025 series of I’m A Celebrity as a late arrival on day five alongside Vogue Williams, quickly endearing himself to audiences with his articulate demeanor, extensive vocabulary, and empathetic approach. Despite joining midway, he advanced to the final two, ultimately placing second behind winner AngryGinge, with former EastEnders actress Shona McGarty in third. The finale drew record votes, underscoring the season’s broad appeal.

His jungle performance highlighted qualities that align seamlessly with the agony uncle format. Campmates and viewers alike praised his listening skills and thoughtful responses, traits honed during nearly a decade as receptionist and client coordinator on E4’s Celebs Go Dating. There, Wilson has greeted celebrities and provided supportive counsel since the show’s launch in 2016, progressing through promotions to senior coordinator.

This Morning’s decision reflects a pattern of integrating popular I’m A Celebrity alumni into ITV programming shortly after the series concludes. Executives reportedly identified Wilson as a standout for his authentic warmth and ability to connect, qualities deemed ideal for addressing real-life concerns during a period when family and relationship issues often intensify.

On air, Wilson drew parallels between his new duties and past experiences. He noted the supportive role he played in camp, offering a “shoulder and a bosom” to fellow contestants, and extended similar empathy to viewers. Discussing lessons from the jungle, he credited McGarty with teaching vulnerability, a theme he applied while advising on holiday-related challenges.

Audience feedback has been overwhelmingly positive. Social media users hailed his debut, with many calling for permanent inclusion and describing him as a “breath of fresh air.” Comments emphasized his calming presence and insightful commentary, positioning him as a natural fit for daytime television’s conversational style.

Wilson’s background enhances his suitability for the role. Trained at the Royal Academy of Music, he pursued acting and singing before transitioning to presenting. Early credits include a 2016 audition on The Voice UK, where he performed a vintage standard without advancing, followed by his breakthrough on Celebs Go Dating the same year. Additional appearances span game shows, panel programs, and guest spots, building a versatile portfolio.

His distinctive speech pattern, often a topic of discussion, stems from family influences—his father is an English professor—and requires no affectation, as confirmed by longtime colleagues. This authenticity contributed to his jungle appeal, where he formed notable bonds, including a close friendship with comedian Ruby Wax.

The agony uncle segments focus on practical, relatable advice, particularly timely amid seasonal pressures. Wilson’s approach emphasizes empathy and encouragement, aligning with This Morning’s blend of entertainment and support. Hosts Deeley and Shephard expressed enthusiasm, prompting his agreement to return.

ITV’s strategy appears aimed at injecting positivity into the program, which has navigated various presenter changes in recent years. Wilson’s addition brings a fresh dynamic, leveraging his post-jungle momentum to attract viewers across demographics.

Beyond This Morning, Wilson maintains commitments elsewhere. He recently presented a Channel 5 holiday special and continues contributions to Celebs Go Dating. His authorship includes books on language, reflecting his love of words—a trait that shone during camp conversations.

Fan speculation abounds regarding further opportunities. Online discussions suggest potential for expanded daytime roles or standalone projects, given his broad likability. His jungle exit interviews revealed reflections on vulnerability and growth, themes likely to inform future on-screen contributions.

This Morning airs weekdays on ITV1, with episodes available on ITVX. Wilson’s segments are scheduled to recur through the holiday period, offering viewers ongoing access to his counsel.

The move underscores reality television’s role in propelling personalities to mainstream platforms. Wilson’s trajectory—from niche reality fixture to jungle finalist and now daytime regular—exemplifies how audience connection can accelerate career progression.

Colleagues from Celebs Go Dating have voiced support, noting his genuine nature translates effortlessly across formats. Dating expert Anna Williamson previously affirmed his consistent persona, reinforcing public perception of sincerity.

As the festive season progresses, Wilson’s involvement provides a steady presence amid programming focused on celebration and reflection. His advice covers common concerns, from family gatherings to personal resolutions, delivered with characteristic poise.

Industry observers note the timing benefits both parties: ITV gains a popular figure during a key viewing window, while Wilson expands his reach beyond evening and channel-specific audiences.

Viewer engagement remains high, with social platforms buzzing over his insights. Hashtags related to his appearances trend periodically, amplifying visibility.

This Morning continues to evolve its contributor lineup, incorporating voices that resonate contemporarily. Wilson’s inclusion fits this direction, prioritizing relatability and positivity.

His jungle experience, though brief in calendar terms, amplified existing appeal. Late entry notwithstanding, he integrated swiftly, contributing to group harmony and individual storylines.

Post-elimination media rounds included reflections on camp dynamics and personal takeaways. Wilson expressed gratitude for the platform, crediting it with broadening his horizons.

The agony uncle debut served as both interview and trial, with producers extending invitations based on real-time performance. His affirmative response signals eagerness for the opportunity.

Daytime slots demand versatility—balancing lightness with depth—and Wilson’s track record suggests aptitude. Prior guest appearances on similar programs provided foundational experience.

Audience demographics for This Morning overlap partially with I’m A Celebrity viewers, facilitating crossover appeal. His addition targets retention while attracting new segments drawn to his persona.

Future episodes may feature themed advice or interactions with other contributors, expanding the segment’s scope.

Wilson’s career spans performing arts to broadcasting, with reality television as a pivotal bridge. This latest development represents a step toward broader presenting duties.

Colleagues and fans alike anticipate sustained presence. Social commentary praises his uplifting influence, rare in competitive formats.

ITV’s proactive approach mirrors past integrations of reality stars, often yielding long-term associations.

As 2025 concludes, Wilson’s profile rises markedly. The This Morning role positions him for potential 2026 expansions.

Viewers express delight at his accessible wisdom, contrasting with more confrontational styles.

The collaboration highlights television’s fluid talent pipeline, where standout moments propel advancement.

Wilson embodies approachability, a commodity in demand for advisory content.

His contributions extend beyond entertainment, offering genuine support during relatable periods.

This Morning benefits from his timely inclusion, enhancing seasonal relevance.

Fan loyalty, built across projects, translates to enthusiastic reception.

The role suits his strengths—communication, empathy, articulation—naturally.

Industry momentum favors personalities blending charm with substance.

Wilson’s journey illustrates perseverance and timing in entertainment.

Audiences await further appearances, eager for continued engagement.

This Morning remains a launchpad for emerging voices.

Tom Read Wilson’s addition enriches the program’s texture.

Positive indicators suggest enduring involvement.

Daytime television gains a distinctive contributor.

Viewers celebrate the seamless transition.

The appointment reflects astute programming decisions.

Wilson’s star continues ascending.