In a heartfelt and weary Instagram video posted on Sunday night, “Today” show co-anchor Savannah Guthrie directly addressed the person or persons responsible for her 84-year-old mother Nancy Guthrie’s disappearance, delivering a message of hope mixed with quiet urgency: “It is never too late to do the right thing.” The clip, shared as the investigation marks its third week, captures the family’s enduring belief that Nancy is still alive and that redemption remains possible for whoever took her from her Tucson-area home in the early hours of February 1.

“It’s been two weeks since our mom was taken, and I just wanted to come on and say that we still have hope, and we still believe,” Savannah began, her voice steady but strained by exhaustion. Speaking straight to the camera in what appears to be a dimly lit room, she continued with a direct appeal: “And I wanted to say to whoever has her, or knows where she is, that it’s never too late. You’re not lost or alone. And it is never too late to do the right thing, and we are here.” She emphasized her family’s faith in human goodness, adding, “We believe in the essential goodness of every human being, and it’s never too late.”

The video, captioned simply “bring her home. it’s never too late to do the next right thing,” quickly spread across social media and news outlets, amplifying the national spotlight on a case that has gripped public attention since Nancy vanished. Savannah’s words reflect a shift from earlier pleas focused on proof of life and ransom discussions to a more personal outreach, one that appeals to conscience rather than negotiation. This latest message arrives amid ongoing developments that keep investigators cautiously optimistic despite the passage of time.

Nancy Guthrie, a beloved matriarch who raised three children including Savannah, her sister Annie, and brother Camron, was last seen on the evening of January 31 after dinner with family. She was reported missing the following day when she failed to respond to routine check-ins. Authorities discovered troubling signs at her home: drops of blood on the porch and evidence suggesting forced entry or struggle. A motion-activated Nest doorbell camera captured a masked figure approaching in the predawn darkness, tampering with the device before entering. The suspect, described by the FBI as a man of average build, approximately 5’9″ to 5’10” tall, wore dark clothing head-to-toe, including gloves, long pants, a zip-up jacket, and a face mask. He carried a distinctive black 25-liter Ozark Trail Hiker Pack backpack—an item sold exclusively at Walmart—which has become one of the probe’s most tangible leads.

Investigators, led by the Pima County Sheriff’s Office and the FBI, have zeroed in on retail connections to trace the suspect’s gear. The backpack’s exclusivity prompted Walmart to provide extensive purchase records, covering both in-store and online sales over recent months, even extending beyond Arizona. Sheriff Chris Nanos has described the backpack as among the most promising avenues forward. Further analysis revealed that the suspect’s face mask and clothing items also appear to originate from Walmart, with authorities reviewing store surveillance footage to identify specific brands and models. Challenges persist in determining exact purchase locations or methods, but the common sourcing underscores how everyday consumer items can yield forensic breakthroughs in high-profile cases.

Adding to the evidence trail, a black glove recovered from a field roughly two miles from the home has drawn intense scrutiny. The glove visually matches those visible in the doorbell footage, and DNA was successfully extracted for analysis. Forensic teams continue processing this potential profile, which could exclude or implicate individuals as the investigation progresses. No arrests have been made, and no primary suspect has been publicly named, though a recent traffic stop and vehicle tow related to the case resulted in temporary detentions before releases.

The motive remains unclear, with authorities exploring possibilities beyond a simple home invasion. Initial speculation of a botched burglary has been tempered, as Sheriff Nanos has indicated the suspect’s deliberate actions—disabling the camera, targeting an elderly resident—suggest premeditation. A ransom note surfaced early on, prompting family statements about willingness to pay for Nancy’s safe return, but no confirmed communications have followed. The FBI doubled the reward to $100,000 for information leading to her recovery and the apprehension of those responsible, signaling the urgency as weeks pass.

Savannah’s Sunday video stands as the family’s most recent public effort to maintain momentum. Previous messages from her and her siblings have included emotional appeals for proof of life, expressions of desperation, and gratitude to the community for prayers and tips. Her visibility as a prominent journalist has kept the story prominent, drawing widespread coverage and volunteer support in Tucson. Search operations have involved ground teams, aerial assistance, and coordination across agencies, though no confirmed sightings of Nancy have emerged.

The case highlights the intersection of technology, retail data, and forensic science in modern missing-persons investigations. Doorbell cameras provide rare glimpses into crimes, while mass-market items like Walmart products create traceable paths through transaction logs and security footage. Yet the volume of similar purchases nationwide complicates efforts, requiring meticulous cross-referencing of timestamps, payments, and locations.

As the search enters its third week, the family’s hope persists amid uncertainty. Savannah’s plea underscores a belief that empathy and conscience can prevail even in dire circumstances. “We are here,” she affirmed, a reminder that the door remains open for resolution. The nation watches, hoping the next development brings Nancy Guthrie home safely to the family that continues to fight tirelessly for her return.