Manchester City superstar Erling Haaland has once again proven that his appetite for luxury knows no bounds, splashing out approximately £400,000 on a highly exclusive Mercedes-Maybach S-Class variant designed in collaboration with the late Virgil Abloh. The Norwegian striker, who earns around £500,000 per week, effectively spent the equivalent of nearly half his weekly salary on the limited-edition vehicle, which is one of only 150 units produced worldwide. This latest acquisition pushes his already staggering car collection, valued at over £10 million, into even more elite territory.

The bespoke Maybach, often described as Louis Vuitton-inspired due to its connection with Abloh — the visionary artistic director of Louis Vuitton who tragically passed away in 2021 at the age of 41 from a rare form of cancer — represents the final custom S-Class model created through the partnership between Mercedes-Maybach and the fashion icon. Its distinctive design blends opulent Mercedes engineering with Abloh’s signature streetwear aesthetic, featuring unique detailing, premium materials, and a level of exclusivity that makes it a prized collector’s item in the secondary market. Haaland was recently spotted cruising through Alderley Edge in Cheshire behind the wheel of his new purchase, turning heads as the sleek luxury limousine glided past.

For a player whose on-pitch performances continue to dazzle despite occasional injury setbacks, this move fits perfectly into Haaland’s pattern of rewarding himself with extraordinary toys. The 25-year-old has built one of football’s most enviable garages in just a few short years since arriving at Manchester City from Borussia Dortmund in 2022. His collection already includes hypercars and luxury SUVs that reflect both blistering performance and understated elegance.

At the pinnacle sits the Mercedes-AMG One, a £2.7 million road-legal hypercar equipped with technology derived directly from Formula 1. With only 275 units ever produced, this beast boasts a hybrid powertrain featuring a 1.6-litre V6 turbocharged engine paired with electric motors, delivering over 1,000 horsepower and a top speed exceeding 200 mph. Haaland’s AMG One is a rolling tribute to his love for speed and engineering brilliance.

Other highlights include a striking yellow Ferrari valued at over £320,000, a matte green Lamborghini Huracán Sterrato worth around £250,000 that offers rally-inspired off-road capability while maintaining supercar thrills, and a Bugatti Tourbillon reportedly costing upwards of £4 million. The Tourbillon, with its advanced hybrid system and mind-bending performance figures, underscores Haaland’s willingness to invest in the absolute pinnacle of automotive design.

More practical yet still extravagant additions round out the fleet: a £300,000 Rolls-Royce Cullinan, the ultimate luxury SUV that combines effortless power with palatial comfort; a £350,000 Aston Martin DBX 4×4; a £250,000 Mercedes-Maybach (an earlier model before the Virgil Abloh edition); a £130,000 Mercedes-Benz GLE Coupe AMG 63 S; a £120,000 Audi RS6 Avant Quattro estate that offers blistering pace in a family-friendly package; and even a powerful Ford Shelby Super Snake truck for those moments when only raw American muscle will do.

Haaland’s passion for cars is no secret. He has been photographed arriving at training in different machines almost weekly, and insiders say the Norwegian forward takes genuine pleasure in researching specifications, visiting showrooms, and personalizing his vehicles. His partnership with high-end brands extends beyond the garage — he is a global ambassador for Breitling watches and frequently appears in designer clothing from Louis Vuitton, Balenciaga, and Gucci, showing a consistent taste for bold luxury.

This latest Maybach purchase comes at an interesting time for Haaland and Manchester City. While the striker has dealt with niggling injuries and a slight dip in form during the 2025/26 season, his goal-scoring instinct remains lethal. Adding such a culturally significant piece to his collection may serve as both a personal indulgence and a subtle statement of success. At just 25, Haaland has already shattered Premier League scoring records and established himself as one of the most dominant forwards in world football. His off-field lifestyle reflects the rewards of that excellence.

The Virgil Abloh Maybach stands out not just for its rarity but for its story. Abloh, who rose from humble beginnings to redefine luxury fashion through his work at Off-White and Louis Vuitton, brought a fresh, street-infused perspective to high-end collaborations. The Mercedes-Maybach project with him infused the traditional S-Class platform with modern artistic flair — think subtle monogram patterns, exclusive interior trims, and exterior accents that nod to fashion rather than pure performance. As the last of its kind completed before Abloh’s passing, the car carries an emotional weight that elevates it beyond mere transportation.

Experts in the luxury automotive world suggest that limited-edition models like this often appreciate in value over time, especially when tied to influential cultural figures. For Haaland, whose net worth continues to climb thanks to his City contract, sponsorship deals, and image rights, the investment makes financial sense alongside the pure enjoyment factor.

Driving through the leafy lanes of Cheshire, where many Premier League stars reside, Haaland’s new Maybach likely draws admiring glances from neighbors and fans alike. The car’s smooth V8 or V12 power provides serene progress, while the interior cocoon of leather, wood, and advanced technology offers a mobile sanctuary befitting a superstar who spends his days chasing perfection on the pitch.

Haaland joins a small group of footballers whose car collections rival those of dedicated collectors and celebrities. Teammates and rivals alike have commented on his growing fleet, with some jokingly asking for passenger rides. Yet for the Norwegian, it appears to be more than showing off — it’s a hobby that fuels his competitive drive. Just as he studies opposition defenders, he pores over technical details of engines and chassis setups.

As Manchester City pushes for silverware in the Premier League, Champions League, and domestic cups, Haaland’s focus remains razor-sharp on the field. Off it, the addition of the Virgil Abloh Maybach adds another layer of glamour to an already extraordinary career. With the 2026 World Cup on the horizon, where Haaland will lead Norway’s charge, moments of relaxation in one of the world’s most exclusive cars may be exactly what the goal machine needs to recharge.

Whether tearing up the road in the AMG One, cruising in the Cullinan, or now gliding in his fashion-forward Maybach, Erling Haaland continues to live life in the fast lane — both literally and figuratively. His £10 million-plus collection is not just a showcase of wealth but a reflection of a young man who, having achieved so much so quickly, knows how to enjoy the spoils while keeping his eyes on even greater prizes ahead.

In an era where footballers’ lifestyles are scrutinized as closely as their performances, Haaland’s car choices reveal a thoughtful blend of performance, exclusivity, and cultural appreciation. The Louis Vuitton-inspired Maybach perfectly encapsulates that balance — a vehicle that turns heads for its design heritage as much as its engineering pedigree. As he parks it alongside his other treasures, one thing is certain: the Haaland garage remains one of the most fascinating in world football.