The misty trails of Nova Scotia are buzzing again, as production on Sullivan’s Crossing Season 4 kicked off in early August 2025, promising to stir the pot for fans hooked on the series’ blend of heartfelt drama and rugged romance. Based on Robyn Carr’s bestselling novels—the same scribe behind Netflix juggernaut Virgin River—this CTV and The CW import has carved out a cozy niche since its 2023 debut, drawing in viewers with tales of family secrets, second chances, and the pull of home. With Season 3 hitting Netflix on August 11, 2025, and catapulting the show to No. 2 on the streamer’s global charts with 1.59 billion minutes viewed in its debut week, the renewal feels like a no-brainer. But as cameras roll in Halifax toward a November 25 wrap, whispers from the set tease twists that could leave even the steadiest hand shaking over their morning joe.

For newcomers, Sullivan’s Crossing centers on Dr. Maggie Sullivan (Morgan Kohan), a high-powered Boston neurosurgeon whose life unravels amid a malpractice scandal, sending her back to the titular campground run by her estranged father, Sully (Scott Patterson). What starts as a reluctant retreat morphs into a tapestry of reconnection, laced with budding romances and buried grudges in the fictional Timberlake, Nova Scotia. Carr’s source material—seven books strong—offers fertile ground, and showrunner Roma Roth has leaned into it, adapting with a fidelity that earned praise from the author herself. “Robyn’s stories are about comfort wrapped in complexity,” Roth told Deadline in a July 2025 interview. “Season 4 dives deeper into that—expect more campfires, fewer filters.”

The renewal, announced by CTV in June 2025 and echoed by The CW a month later, stems from the show’s dual-life success. Airing weekly on broadcast since 2023, it found turbocharged legs on Netflix, where Seasons 1 and 2 landed in the U.S. in July 2025, followed swiftly by Season 3. The binge model paid off: Sullivan’s Crossing outpaced The Hunting Wives for second place behind Wednesday in Nielsen’s August 11-17 metrics, a feat CW President Brad Schwartz called “an easy call” in Deadline. “It’s top three for us in total viewers and the 18-49 demo,” he noted, crediting the Netflix bump for a 13% uptick in CW app streams last June. With 10 episodes greenlit and a budget bump for on-location shoots, the series eyes a spring 2026 premiere on The CW—likely March or April—before hitting Netflix a few months later, per historical patterns.

Returning heavy-hitters ensure continuity amid the upheaval. Kohan reprises her Golden Globe-buzzed turn as Maggie, the prodigal daughter navigating love and legacy. Opposite her, Chad Michael Murray steps back into Cal Jones’ boots as the brooding firefighter whose Season 3 flirtations with Maggie left fans shipping “MagCal” harder than ever. Patterson, channeling a grizzled Gilmore Girls vibe as Sully, anchors the camp’s quirky chaos, while Andrea Menard (Lodge Owner Frankie) and Tom Jackson (errant grandpa Rob Shandon) deepen the ensemble’s familial fractures. Amalia Williamson’s sharp-tongued Phoebe adds millennial edge, and Reid Price’s steady Dr. Sam Lindsey rounds out the medical wing. New faces? Spoiler-shy insiders hint at a “game-changing arrival” tied to Sully’s past, potentially shaking Timberlake’s fragile peace.

Plot teases are scant—producers are zipped tighter than a winter parka—but the Season 3 cliffhanger sets a stormy stage. Maggie’s malpractice woes escalated into a full-blown custody battle for her young charge, Sully’s health scare forced reckonings, and Cal’s hidden family ties threatened to upend the budding romance. “We’re picking up threads that tug at the heart,” Roth shared with TVLine, nodding to Carr’s fourth book, The Nest, as inspiration. Expect amplified stakes: A long-lost sibling? A camp-threatening development deal? Or Cal’s secrets boiling over into betrayal? Filming in Halifax—doubling for Timberlake’s lush wilds—incorporates more outdoor grit, with director Jonathan Wright helming key episodes. “The landscape is a character,” Wright told Us Weekly. “Season 4 leans into that—hikes that heal, storms that shatter.”

Fan fervor, meanwhile, is at fever pitch. Season 3’s Netflix drop reignited “Sully Stans” on X and TikTok, where #SullivansCrossing trended globally with 750,000 posts in Week 1. Montages of Maggie’s tearful camp returns and Cal’s smoldering stares racked up 50 million views, while fan theories— from Sully’s “miracle recovery” to a Phoebe-Cal detour—flood Reddit’s r/SullivansCrossing (up 40% in subscribers). “This show’s my emotional espresso,” one viral tweet read, capturing the comfort-watch appeal that mirrors Virgin River’s hold. Carr, ever the cheerleader, tweeted post-renewal: “Grateful for the love—Robyn’s world keeps growing.” Merch spikes too: Camp-themed mugs and trail maps flew off Etsy, boosting Nova Scotia tourism by 15% year-over-year.

Yet, the road to Season 4 isn’t all smooth gravel. Broadcast vs. binge timing means U.S. fans face a wait—CW episodes drop weekly starting 2026, with Netflix bundling post-finale, a model that irked some during Season 3’s staggered rollout. “Patience is the real plot twist,” joked Kohan in an Entertainment Weekly chat. Production hurdles? Halifax’s fickle weather delayed a key lake scene, but Roth insists it’s “adding authenticity.” No major cast shakeups loom, though Murray’s busy slate (hello, Riverdale alum gigs) and Kohan’s rising profile post-Season 3 awards buzz keep schedulers on toes.

As Sullivan’s Crossing steeps for its next pour, it stands as a testament to slow-burn storytelling in a fast-scroll world. Carr’s empire—Virgin River at Season 8, now this—proves small-town sagas sell, blending escapism with empathy. With 2026 on the horizon, the only certainty? More mugs raised, more tissues reached for. Stream Seasons 1-3 on Netflix now, and mark your calendars: Timberlake’s calling, and it’s got stories to spill.