In a moment that’s equal parts hilarious and heartbreaking for morning TV fans, Jenna Bush Hager just dropped a bombshell family secret on live television: her own father, former President George W. Bush, refuses to watch her hit NBC show – and he’s not exactly subtle about it.

While chatting with co-host Hoda Kotb on TODAY with Hoda & Jenna, the 43-year-old mother of three revealed the stinging truth. “My dad told me straight up, ‘I don’t watch that silly program,’” Jenna said, laughing through the pain as the studio audience gasped and groaned in sympathy. She even did her best Dubya impression, complete with the Texas drawl, making the moment go viral within minutes.

For context, Jenna has been a beloved fixture on the fourth hour of TODAY since 2019, known for her bubbly personality, tear-jerking family stories, and occasional oversharing (remember the time she admitted she still goes underwear-free sometimes?). Millions tune in daily, but apparently the 43rd President of the United States is not one of them.

Sources close to the Bush family say the former president isn’t being malicious; he’s just stubbornly old-school. At 79, Bush reportedly sticks to cable news, golf reruns, and painting portraits of world leaders he met (or invaded countries with). Streaming Peacock to catch his daughter’s 10 a.m. chit-chat about celebrity gossip and viral recipes simply isn’t on the Crawford ranch agenda.

Jenna Bush Hager Says George W. Bush Loves to 'Roast Her' — and Barack Obama Watched

This isn’t the first time the Bush family has served up deliciously awkward public moments. George W. once famously called Jenna and her twin sister Barbara “the Bush girls” on national television, and Laura Bush has gently shaded Jenna’s chaotic parenting style on air. But this latest “silly program” burn might take the cake.

Fans flooded social media with reactions ranging from “Daddy Bush is savage” to “Poor Jenna, even the ex-president is canceling her!” One viral tweet read: “Imagine your dad being the leader of the free world… and still not supporting your morning talk show. Brutal.”

To her credit, Jenna took it like a champ, joking that at least her mom, former First Lady Laura Bush, is a loyal viewer (“She DVRs it!”). She also quipped that her three kids probably don’t watch either – “They think I’m just ‘Mom who talks on TV too much.’”

The confession has only boosted TODAY’s ratings, with viewers now tuning in just to see if Jenna will throw more shade back at 1600 Pennsylvania Avenue’s former occupant. Will Dubya ever change the channel? Probably not. But one thing’s for sure: the internet can’t stop laughing at this ultimate dad roast.