The world of morning television has been buzzing with anticipation for nearly three months since Hoda Kotb’s emotional departure from the TODAY show in January 2025. Fans of the fourth hour, previously known as TODAY with Hoda & Jenna, have been eagerly awaiting news about who would fill the void left by Kotb’s exit. After months of speculation, rotating guest co-hosts, and a whirlwind of excitement, Jenna Bush Hager has finally announced her new permanent co-host, marking the dawn of a thrilling new chapter for TODAY with Jenna & Friends. In her own words, Bush Hager is “so excited” about the decision, and the announcement has sent shockwaves through the television community, sparking curiosity and debate among viewers.

The journey to this moment has been anything but ordinary. Following Kotb’s departure, Bush Hager took the bold step of rebranding the fourth hour as TODAY with Jenna & Friends, introducing a rotating cast of guest co-hosts that kept audiences on the edge of their seats. From Hollywood heavyweights like Scarlett Johansson and Taraji P. Henson to sports icons like Dwyane Wade and media personalities like Erin Andrews, the show became a vibrant showcase of diverse talents. Each week brought fresh chemistry, unexpected moments, and a chance for fans to weigh in on who might be the perfect fit to join Bush Hager permanently. The rotating format not only kept the show dynamic but also allowed Bush Hager to explore a range of personalities, searching for that elusive spark that would define the show’s future.

While the guest co-hosts brought their own flair, the pressure to find a permanent replacement for Kotb—a beloved figure who co-hosted the fourth hour for years alongside Bush Hager—was immense. Kotb’s warm presence, quick wit, and ability to balance Bush Hager’s high-energy style made her a tough act to follow. Fans expressed mixed feelings about the rotating co-hosts, with some praising the fresh energy and others longing for the stability of a permanent duo. Social media platforms lit up with opinions, with viewers passionately debating their favorite pairings. Some called for a grounded, relatable co-host to temper Bush Hager’s vibrant personality, while others championed a bold, celebrity-driven dynamic to keep the show unpredictable.

Amid this whirlwind, Bush Hager took an active role in the decision-making process, a move that set her apart from traditional network-driven casting decisions. In a surprising twist, she confirmed earlier this year that she would personally select her new co-host, rather than leaving the choice to NBC executives. This decision underscored her commitment to finding someone with whom she could share authentic chemistry and create a show that resonates with audiences. “It’s not about finding ‘the one,’” Bush Hager said in a recent interview. “It’s about having fun and letting something click naturally.” Her approach turned the search into a journey of discovery, both for her and for the fans who tuned in each week to see what surprises awaited.

The announcement of the new permanent co-host came during a lively episode of TODAY with Jenna & Friends, catching viewers off guard and igniting a frenzy of excitement. While the identity of the co-host remains a closely guarded secret in this narrative (as the provided content does not specify a name), the reaction from Bush Hager and the show’s team suggests that the choice is both unexpected and exhilarating. Her enthusiasm—“so excited!”—hints at a dynamic partnership that promises to bring a fresh vibe to the show. Speculation has run rampant, with names like Sheinelle Jones, a longtime TODAY veteran, and fan-favorite guest co-hosts like Heather McMahan and Justin Sylvester circulating among viewers and insiders.

Whoever the new co-host may be, they will step into a role that demands versatility, charisma, and the ability to keep up with Bush Hager’s infectious energy. The fourth hour of TODAY has always been a unique blend of heartfelt conversations, lighthearted segments, and celebrity interviews, often sprinkled with personal anecdotes from the hosts’ lives. Bush Hager, known for her warmth, humor, and relatability, has a knack for making guests and viewers feel like part of an extended family. Her new co-host will need to complement this style while bringing their own distinct flavor to the table, ensuring that the show remains a must-watch for its loyal audience.

The road to this announcement was not without its challenges. Some viewers expressed frustration with Bush Hager’s hosting style during the transition period, describing her as “loud” or “overbearing” in the absence of Kotb’s calming presence. Social media comments highlighted a desire for a co-host who could balance her energy and keep the show grounded. Yet, others praised Bush Hager’s ability to carry the show through uncertainty, with guest co-hosts like Scarlett Johansson earning rave reviews for their chemistry with her. The rotating format, while divisive, allowed Bush Hager to showcase her adaptability and connect with a wide range of personalities, from comedians to musicians to family members like her husband, Henry Hager, and sister, Barbara Bush.

The announcement also marks a significant milestone in Bush Hager’s career. As the daughter of former President George W. Bush, she has long been in the public eye, but her role on TODAY has solidified her as a media powerhouse in her own right. Her journey from a guest contributor to a leading host has been marked by authenticity and a genuine connection with viewers. The decision to choose her own co-host reflects her growing influence within NBC and her commitment to shaping the show’s future. Fans have responded to this empowerment, with many expressing admiration for her hands-on approach and dedication to creating a show that feels personal and engaging.

As TODAY with Jenna & Friends moves forward with its new permanent co-host, the show is poised to enter a new era of creativity and connection. The chemistry between Bush Hager and her new partner will be closely watched, as will the show’s ability to maintain its signature blend of fun, heart, and relatability. The transition from Kotb’s era to this new chapter has been a testament to Bush Hager’s resilience and vision, and her excitement signals that the best is yet to come. Will the new co-host bring a fresh perspective, a bold personality, or a familiar face to the TODAY family? Only time will tell, but one thing is certain: the fourth hour is ready to shine brighter than ever.

For fans, the announcement is a moment of celebration and curiosity. The rotating co-host experiment proved that TODAY with Jenna & Friends can thrive on change, but the arrival of a permanent co-host promises stability and the chance to build something lasting. As Bush Hager and her new partner take the stage, viewers can expect a mix of laughter, heartfelt moments, and the kind of chemistry that makes morning television unforgettable. The cosmic shift in the TODAY universe has begun, and with Bush Hager at the helm, it’s sure to be a wild, wonderful ride.